Sandvine’s latest Internet Phenomena report, which measured traffic in March of 2016, contains two especially interesting findings: first, that cloud storage has become a chief consumer of network capacity; and second, that real-time interactive communication (e.g., video chatting) is finally exploding.
Netflix has (finally) taken efforts to improve its data efficiency. The true cost of Netflix’s gluttonous use of broadband capacity has largely been zero or, more accurately, so dispersed among users and nonusers of Netflix as to be inconsequential to the corporate bottom line. Internet Service Providers’ (ISPs’) increased use of broadband data caps has had the healthy effect of making Netflix conserve a valuable resource: broadband capacity.
potential benefits of usage-based broadband pricing. Last month, Netflix (a well-known critic of the practice) provided an unusually stark example of these benefits, illustrating how smart pricing encourages edge providers to become better corporate netizens.