$62 billion ecosystem of analytics providers, marketing applications, and consulting firms. Together they drive hundreds of billions of dollars in online marketing spending, with a multiplier effect to the American economy. Data is the bedrock America’s $1 trillion digital Internet economy and a driver of America’s third-largest export, digital goods and services. Unfortunately, the FCC’s new rules, which impose a framework from 1934 on today's Internet, could put a significant damper on this flourishing part of the American Internet ecosystem.
classic first-world problem: when advanced broadband service is effectively universal for both wired and mobile networks, speeds are doubling every two to three years, data volumes are rising and everybody who isn't old is using the Internet on a regular basis, marginal complaints come to the fore. Why, then, is this issue now at the forefront of Indian politics? Despite intense development in urban areas, India is still much less developed than the US. While 85% of Americans use the Internet, India is a mirror image in which 80% of citizens do not use the Internet at all. Internet use in India is lower than it is in South America, Ghana, Senegal, or Indonesia. Brazil, Russia, and China are supposed to be economic rivals to India, but they average more than three times the Internet adoption rate of India.