a post on this very topic. One year later, and with the September 30 deadline rapidly approaching, we are still not having the right debate. As it is more relevant now than ever, we are reposting my 2015 article in full below.
talked a lot about the case of “zero rating” or “free data,” the practice of exempting certain content from data allowances on mobile broadband plans. Free data can be thought of like toll-free 800 numbers or even simply as advertising. Early examples are T-Mobile’s Binge On and Verizon’s FreeBee. AT&T and Comcast have similar programs, and Facebook famously offered a mobile plan called Free Basics in India before the government there shut it down.